People used time-honored practices such as public announcements, mob rallies, and town hall meetings to communicate with one another and share information and ideas before the invention of newspapers. It was much simpler to disseminate information to a large population with the publication of the first newspaper.
The advent of the digital age brought about additional improvements to the dynamics of dissemination. For instance, cable television was responsible for bringing information from all over the world to the television screens of every family.
Even in the modern era, cable television continues to carry a significant amount of importance because it can transmit news about local, national, and international events, as well as social and political issues, sports, the weather, and entertainment across the most reputable networks.
It is quite encouraging to see all of these news organizations making use of the various social media channels. The majority of cable companies make available dozens of news programs. For instance, Spectrum’s TV members have access to all of the main news channels, including BBC, CNN, FOX News, and others like them.
However, when it comes to the distribution of knowledge, the internet continues to dominate cable television and radio in every respect. The following are some of the reasons why we believe that the internet is the best source of news:
The Online News Is Updated More Frequently
The ability of online news outlets to provide more timely coverage differentiates them from other forms of communication. Despite this, it typically only takes a few minutes for the news stations to present a significant story live on cable television shortly after it has broken. However, the number of individuals who are exposed to it is directly proportional to the number of people who are watching television or who are tuned in. The reach of cable TV is extremely constrained.
On the other hand, when news is disseminated through social media platforms, even people who are not online at the moment still receive instant notifications on their smartphones. As a consequence of this, they are always current on everything that is occurring in their immediate environment.
The use of print media is on the approach of becoming obsolete
Print media, which was once the primary means of disseminating information, is on the verge of being obsolete. The most important source of information at the time was the daily newspaper, which could be found in both homes and offices.
There has been a consistent pattern throughout the history of new technologies supplanting older ones. We witnessed how computers eliminated the need for typewriters. The old landline was retired in favor of our mobile phones. In a similar vein, we are witnesses to the process through which the internet is displacing traditional print media.
You could argue that this extinction has a place not too long ago; yet, it is a gradual process that has been going on since the turn of the century. Print media is doomed to extinction because of the explosive growth of the internet and the lightning-fast pace at which technology is advancing.
The amount of digital content that is currently available online is estimated to be 3 trillion gigabytes (GB), and this number doubles every year. These days, our phones do more than just make and receive calls; they also regulate virtually every aspect of our home.
Last but not least, newspapers Newspapers were once the primary medium for publicizing businesses. This trend has now completely shifted in the opposite direction. Internet marketing is the preferred method of promotion for all businesses, both large and small. This enables them to have a more effective outreach.
The news is made more pertinent by social media
The term “social media” refers to more than just a network or platform on which users can upload photos and write status updates about their everyday activities. There is even more to it than that. It is a fantastic resource for gaining an understanding of the general public’s viewpoint on certain news or a matter.
For instance, once a new piece of news is published on the internet, users will typically comment and express their thoughts regarding the occurrence. As a consequence of this, students take part in an ongoing conversation and gain knowledge about the various points of view that are discussed in that setting.
Because of this, the news of the day becomes quite topical and trendy for a while. On the other hand, if you get your news via cable TV, you might be less driven to talk about what you saw or heard. The significance of the news that emerges from social movements is essential to the process of effecting change.
The Internet is a More Dependable Medium
On the internet, there are many different stakeholders to be found. Each of the news agencies, politicians, celebrities, organizations, and companies, as well as each of these groups’ unique digital profiles, may be found online. People can obtain news straight from the party that they are concerned with because all of these stakeholders are available on the web.
Because the algorithms have confirmed that they have a social media presence, it is simpler to have faith in them. As a direct result of this, verified websites and their official social media handles eliminate any risk of inaccuracy, and even if someone deviates from the truth, the internet is quick to judge and demand that they apologize for their actions.
The Internet does not have a morality that is warped in any way
There is, in fact, prejudice in the broadcast media. Cable network corporations have their own set of self-serving priorities and agendas. The ideology of a single individual is used to operate TV networks, and that ideology supports a sanitized version of the events that are reported in the news.
The internet, on the other hand, does not have a morality that is warped in any way. It is a conglomeration of several subjective moralities that, when taken together, produce objective truth. Everyone has the right to their own opinion, regardless of what others think.
You obtain information from a wide variety of sources, and as a result, you are occasionally exposed to viewpoints that are in direct opposition to your own. As a consequence of this, you have a heightened awareness of everything and strive to conduct in-depth analyses of situations before arriving at rational inferences.
The Information Age is Upon Us
Cable television is considered to be a product of a bygone era by members of Generation Z and those who will soon enter the workforce. The most recent generation is not one that enjoys relaxing in front of the television to watch the evening news.
Their major access to information comes through the internet, which makes information from around the world, whether recorded or live, readily available at their fingertips. They have always been raised in this manner, and we are unable to change that now. We cannot count on them to change in any way.
The advent of the digital age has made previously unavailable channels for the dissemination of current news and information. The prominence of news channels on various social media platforms is one indication that how we obtain our news is already undergoing fundamental shifts. The transition to digital practices is inevitable at this point, thus it is important to stay current.
Many individuals, despite the proliferation of internet channels, continue to check their news through traditional sources, such as newspapers or television networks. Journalism that adheres to industry standards places high importance on authenticity.
The explanation is straightforward. On the internet, anyone can publish their content and report the news without first confirming the information to garner external approval. Despite this, several social media companies are currently developing fact-checking technologies to prevent the spread of misleading information. Despite this, the internet is currently the most important source of news, and it will continue to be the case in the years to come.