When you’re just starting out as a copywriter, it can feel like you have a million and one things to remember. Don’t worry; here are the 7 best tips for writing copy.
What is writing copy?
Copywriting is writing that is used as a form of advertising to get someone, a group, or a business to buy a product or service. To “lampshade” the idea, this article is a type of copywriting. Its goal is to get people to go to The Word Counter’s website and use the services it offers.
Tip 1: Keep track of the number of words
Companies that hire writers often, but not always, want them to meet or go over a certain number of words. The Word Counter can help you get the number of words you need, tell you which keywords show up, check basic grammar, and do other things.
Tip 2: Keep in mind the transitions
When you’re writing, your best friends are transitions. They are also known as FANBOYS, which stands for For And Not But Or Yet So. They also come in order of importance, with words like first, second, next, also, more, last, and finally. Don’t forget the words “another,” “as a result,” “as well as,” “besides,” “both,” “consequently,” “equally important,” “for example,” “for instance,” “in addition,” “in fact,” “in the same way,” “likewise,” “moreover,” “not only… but also,” “similarly,” “than,” and “too.”
Tip 3: Remember who you’re writing for
When you write copy, your goal is to get people to buy something. Writing to sell something is different from writing about your hobbies or sending a text to your friends. But who are most likely to read what you write? In this case, this piece would be for copywriters who are just starting out.
But in a perfect world, who would watch? With that question, there is a lot to unpack. But it can be a lot easier if you think about the following types of demographic data:
- Nationality or race
- Job and level of income
- Living (apartment, house, etc.)
What does that mean, then? Use words you think they will want to read and that will make them more likely to buy the product or service being advertised. Remember that you shouldn’t talk down to them as you do this. If it’s right for your audience, use humour.
Tip #4: Remember the questions the reporter asked
The questions from the reporter were
- Who? The answer to “who” gives information about both the audience and the company.
- “What” is a question about the product, such as “What is the product?” or “What are its features?”
- When? Even though the goal of all advertising is to get people to act now, there may be a special reason why they need to act right away. When there’s a sale or an offer that’s only good for a short time, people may act faster than they normally would.
- Where? Not everything can be bought on Amazon or at the grocery store or hardware store down the street. You might be able to get this product by calling the number on the ad or going to the company’s website.
- The answer to the question “What need does this fill?” is found in the question “Why?” For example, if the audience is more worried about identity theft than actual theft, they will be more interested in different ads.
- How? “How” can answer both “How do I use this product?” and “How will this product make my life better?”
- “How much” answers questions about price, unit size, shipping time, and other numbers.
Tip 5: Be casual, but not TOO casual.
Most people don’t like writing that is too “stiff” or formal. Dry writing can put people to sleep. Write as if you were talking to a good friend. Assume that the person reading the article doesn’t know anything about the product or service you’re trying to sell. But at the same time, it’s best not to use too much jargon or slang because that might make people not want to buy.
Tip #6: Use the triangle of logos, pathos, and ethos
Logos are facts, reasoning, and numbers that you use to show why you should use the good or service. Logos arguments might point to the number of positive reviews, the benefits of using the product, how much it costs, or case studies that say X ingredient in the product is healthy.
Pathos is based on how people feel. Pathos works best with messages like “you deserve this” or stories that make people feel a certain way. A lot of political advertising is based on making people feel sad.
In the persuasion triangle, ethos is all about personal stories, anecdotes, client testimonials, track records, and awards. It depends on how trustworthy and well-known a company or person is whose products you want to look into or who you want to hire.
Tip 7: Write, write, and write again
Rewriting is one of the most important skills a writer can have, even if it sounds like a cliche. Find out that nothing you write will last forever. As a writer, you have to be willing to cut your words apart, change their order, and try out different versions. You might have to rewrite a sentence ten times before it’s “just right.”